I was listening to a keynote given by Guy Kuyosaki about the time in his life that he worked for Steve Jobs. He mentioned some of the challenges, but his discussion was mainly focussed on what he had learned while working for such a brilliant man.
One of the things he talked about was how Steve Jobs demo’d Apple’s products better than anyone. During product launches, he didn’t defer to a specialist to explain his latest and greatest advancements, he got up on stage and personally showed everyone how easy it was. He drank his own Kool-Aid.
With the launch of my recent book, “The Secrets I Share With My Friends,” I wanted to experience my own company’s design services so I could view PrinterBees as the customer. I’m proud to say that it was a great experience! It was smooth like butter. I felt supported and cared for throughout the process. I also felt like I mattered because I was interacting with a real, graphic designer (not a computer) and I had a single point of contact named Nicole to assist me with anything I needed.
While I was experiencing the customer service of my own company, I was also experiencing the customer service of the publishing company I was working with. Their services were impressive, top notch, with constant communication and updates that left no question unanswered. I was very pleased with both!
If you have the opportunity, do use your own products and services. Ask yourself if you could demo your own product, or would you need to defer to a specialist? If you sell consumer products and must defer to someone else, you may want to rethink your product base. Bottom line is if you aren’t able to drink your own punch, it might be a sign. Besides, who doesn’t like Kool-Aid?
Message me on Twitter, I’d love to hear your thoughts.