The Secrets I Share By Nadine Larder

Being Social Media Savvy…The Secrets I Share With My Friends…

For many small business owners, keeping up on social media is ummm….challenging, at best. It’s on the list of things that “need” to be done daily, but often gets pushed to the back burner because there just isn’t enough time to fit it all in. Not to mention, trying to figure out what you’re supposed to post, how frequently and to which social media network. It’s overwhelming…I know…I have the same responsibilities and find it difficult to keep up.

I wanted to share the secrets I share with my friends about how I keep on top of it, because I do have a few tricks up my sleeve. We drive a lot of traffic to our websites and business to PrinterBees as a result of social media marketing and you can too, with these secret tips and tools.

Pssst…You are likely reading this article as a result of social media and the tools I use to make it all happen…it’s all purposeful and “orchestrated!”

I hope I can trust you to keep this on the down low…My biggest help comes from $99 Social, who broadcasts to all of my social media channels DAILY, on my behalf. They have a clear understanding of my audience, they understand the messaging I want to get out there and I have an account manager that takes care of my social media marketing…all for $99 a month! It’s a “heck of a deal” when you look at the statistics of what you need to be doing to be effective at social media. There’s no contract, so I was comfortable to trying them out. Awesome!!!

According to this great article put out by Buffer, (one of my other favorite Social Media tools…see below) the magic formula is as follows:

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Using the averages compiled by Buffer, I hope you can see the benefit of spending the $99/mo to have $99 Social make sure you’re active on your social media channels and managing your content.  If you’ve read “The Secrets book” (Available on Amazon) you know how I feel about delegating and making sure you’re working smart vs. working hard.  I highly encourage my friends to consider $99 Social, they’ve done a great job for us!

My other social media secret is Buffer.  What would I do without Buffer!

Buffer is a tool that allows you to schedule your tweets, Facebook, LinkedIn and Google+ posts.  No one likes a “spammer” in their email or on their social media feed. Buffer does a great job of allowing you to schedule your social media posts to go out when you want them to, so you don’t have to stop throughout the day to “do social media.” It’s the true “set it and forget it” for social media. 

I use Buffer no less than once per day and it’s part of my morning ritual.  At the beginning of the day, I read the news feeds, check social media, my inbox and as I’m doing that I always have Buffer available.  As I find things I want to post to my channels, I “Buffer” them out, so that all of my posts don’t go out at once.  They are strategically scheduled to go when social media is most active.  They have a free and paid service available and I highly recommend this tool to all of my friends.

With Buffer, I also appreciate the other perks they offer as part of my paid subscription.  They provide great post ideas every day to help me keep my social media feeds busy and interesting.  They also provide analytics for every post, so I have insight to which posts are engaging and which ones aren’t.  Once I identify which posts are the most popular, I can schedule them to go again.  It’s a brilliant and huge time-saving tool!

I hope these two amazing tools help your find your way to being savvy with your social media. If we were having coffee at Starbucks or sharing a glass of wine over appetizers, I would encourage you to put these two tools to work in your business as fast as possible. I always recommend delegating where you can, so you have more time to focus on where you’re really needed. Maybe that’s time with your family…just sayin’.

Please connect with me on Twitter, LinkedIn, Facebook, Google+ and Pinterest. I’d love to hear from you!

Make sure you subscribe to the Small Business Edition of The Secrets I Share With My Friends Magazine, so you don’t miss a single secret!

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