The Secrets I Share By Nadine Larder
Helpful Tips - Small Business

SEO vs. Pay Per Click – What You Need To Know To Decide

This morning I received an email from a friend and fellow small business owner, she wanted to know my opinion on Search Engine Optimization (SEO) vs. Pay Per Click (PPC). I’ve been asked this question many times…so, here’s my take on it, pros and cons on both. SEO, which is what I prefer is difficult, takes a good amount of…

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small business graphics designer tips

Why Every Small Business Should Hire A Senior Designer As Soon As Possible

Is there anything more important than your image and your brand as you build and establish your small business? I think not! That’s why it’s so important to hire a graphics designer as soon as you possibly can to help you get your brand in order. It’s been more than seven years for PrinterBees and we’re still getting our identity…

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workingmom

The secrets to being a mompreneur and why it rocks!

I became a mompreneur out of necessity in 1996 when I received my first (and last!) pink slip. I was 30 years old, unemployed, and in the middle of a messy divorce with three kids to feed. It’s what every gal dreams of! NOT! To make matters worse, I was also being sued for alimony and child support when life…

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Spam Filter on Red Keyboard Button.

The Secret To Keeping Spam From Your Word Press Website

If your small business website is built in Word Press and you have a blog (which you should definitely have), you likely have the issue of Word Press Spam.  It’s irritating, annoying and it makes it super challenging to manage the comments and conversations from actual visitors to your website.  I wanted to share one of my secrets with you…

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mailing lists for small business

How to get an awesome mailing list you can market to

It’s my perception that one of things that stands in the way of a small business owner getting their marketing out is the need of a mailing list. It’s a very common question we get at PrinterBees when someone wants to begin a marketing campaign. We always…always…ALWAYS suggest beginning with your sphere of influence to create a great mailing list….

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Search string

The secrets I share with friends on websites that produce income

I think of my website as an additional set of hands that helps to serve my customers, grow my business, and be there 24/7. Always being “on-line” and “open” for business is the ultimate in customer service. When no one is present, the website even takes messages for us, so we can get back in touch once we’ve returned. Our…

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Six Ways To Avoid A Domain Name Disaster

Choosing a domain name for your business is something that should be done with careful consideration. I’d like to offer some tips on how to choose the right domain name, and avoid a domain name disaster. 1. Rememberable: Your domain name should be a word/name that is easily remembered if you were to say it to someone in passing. 2….

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Print Marketing Tips

3 Secrets You Must Know About Print Marketing For Small Business

Printed marketing materials will likely never become a thing of the past, no matter how far advanced we get with technology. With that in mind, it should be taken very seriously as part of any branding or marketing plan, print marketing says so much more about a business than the marketing message printed on it. Think about the last “tacky”…

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Motivational Postcards

You can tell how committed you are by how many times you’re willing to fail

If you’re not willing to struggle through a few failures, lessons and bumps along the way, you’re not committed. I know it’s a bold statement, but no pain, no gain. You can see what someone is committed to by their actions and what they are willing to sacrifice to make if happen. Sacrifice comes packaged in so many different ways…

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Small Business Marketing That Won’t Pay Off

I recently received a clear envelope full of flashy offers from many different companies. As I reviewed it, I realized I was totally bored and had lost interest by the fifth flyer in the stack. I’ll admit that I’m “different” when it comes to the way I see, tune-in, and look at marketing sent my direction, but it doesn’t change…

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