For business owners trying to establish a brand, selecting a color scheme may seem a bit overwhelming. Especially when you consider there are literally millions of colors! Check out this cool infographic from Kissmetrics to see how your color choices may be impacting your conversions. Who would have thought that Heinz would experience their greatest increase in sales they’d ever had when they sold green ketchup! Or that changing the color of a submit or order button could increase your sales.
What have you changed on your website that made improvements? Love to hear from you!
Source: How Colors Affect Conversions – Infographic