This post is inspired by the super nice lady named Cynthia I met today during lunch. She owns and operates an Asian pho noodle restaurant that’s struggling to make it. She was recently in a bad car accident that left her with a broken back and the inability to work, which isn’t helping her situation. As any small business owner will tell you, owners MUST show up for work if their businesses are going to make it. Especially in the first few years. It takes an average of two years to get a business off the ground. (I wrote about this in detail in the book The Secrets I Share With My Friends.)
Here’s the cool part about her story. Cynthia found out that there are people who will show up for work and do the very best they can to pitch in while she’s unable to be there. She learned that the show can go on without her. For us small business owners, we don’t necessarily believe that things can run without us. It doesn’t mean her business hasn’t suffered as a result of her absence, it has. Her husband had to return to the world of “having a job” while they build this business and get through this rough time…which in my mind is easily fixed.
Here’s the problem. She doesn’t do any marketing. NONE. She said they can’t afford it so they don’t do it and she is just barely breaking even. I get it, I really do, but it doesn’t change that businesses need marketing to make it, so in my mind she can’t afford not to market. I wanted to ask her if she had kids that were starving, if she’d find a way to feed them? I didn’t as I was not asked for my opinion or suggestions, but I was certainly thinking it. When there’s a will there’s a way.
Pssst…You can run a Facebook add for as little as $5! She could be doing targeted ads to the exact demographic she wants and have thousands of people seeing her ads. The ones who live right near her restaurant!
The fact of the matter is: She and her husband are starving their business of the nutrition it needs to survive…marketing. How else will people find out about their amazing food? How will the people they want to attract in to the store find out they are welcoming and want new customers? Ummm…marketing?
At PrinterBees, we have a 4000% Return On Investment (ROI) with Infusionsoft. It’s where a majority of our marketing budget goes and it pays large dividends because we are consistent with it. If you want to grow your business, you need to invest in marketing. Not, you should invest in marketing…you NEED to invest in marketing and you NEED to find a way to make it happen, no matter how small you start. I could list hundreds of ideas that would help grow her business with little to no marketing budget, she’d just have to be committed to making sure she was consistent with it.
Confession Time: What are your marketing challenges? What keeps you from getting your marketing out? What’s your stumbling block? I’m happy to help…just let me know how. I have “many secrets” up my sleeve. Check out this post on my $6 Facebook marketing campaign.