With a single glance, what do you want your business card to reflect about you and your business? The appearance of your business card should reflect the business, the person, the services provided and the personality of the business. A family law attorney should have a much different looking card than a children’s dentist or a daycare center. The “at-a-glance” appearance of your business card when someone gives it a quick glance sets a tone. People don’t say it out loud, but everyone takes note of a business card when it is handed to them. It’s difficult not to notice the thickness of it and the quality of the paper or to feel impressed when you receive a card in which someone clearly invested. Business cards are one of the most cost-effective forms of advertising and marketing, regardless of whether you’re marketing to friends, family, co-workers, or potential customers. Both the design and the quality of the business card printing should be top priorities.
Here’s a quick business card design tip: A cluttered business card is just that… cluttered and hard to read. That speaks to your organization’s own sense of focus, organization, and clarity of direction. Conversely, a blank business card is boring. It has no personality and really is not memorable. You wouldn’t want your business to suffer the fate of such an image. Find a happy medium with your design and what you choose to include. The old saying “less is more” definitely applies here. I’ll say it again, because it bears repeating: Have your cards designed professionally.
Pssst… Try this easy “stack test” on your own business card to see if you can quickly identify your own card in the stack.
1. Place your business card in the middle of a stack of business cards.
2. Shuffle them up a bit.
3. See if you can quickly identify your own card in the stack.
How’d you do? Did your card stand out in the stack, or did it get lost in the shuffle? I’m betting that if your business card is all white, you had a hard time finding it. I am also betting that if your card has a bit of “you” and some personality in it, you were able to identify it quickly!
My own business card is “bumble bee” yellow, and it is very, very… very easy to identify it in a stack, in a bowl, or in a purse or wallet. It stands out. It’s printed on a 16-point paper with a matte finish, and people frequently comment on the quality of it. Business cards printed on card stock less than 14 points feel thin and flimsy. It’s a combination of many variables that makes a card special: strong design, high print quality, good paper and a recent head shot photo. If one of these elements is “off,” the card just doesn’t work. This is why business cards need the help, eyes and creativity of a professional.
Excerpted from “Secrets I Share With My Friends: Everything I Know About Building a Small Business,” by Nadine Larder, available for purchase at Amazon.com