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The Secrets of Small Business Lead Nurture and Conversion
Author and ICON of Small Business Award Winner shares the philosophies behind her winning the coveted “ultimate marketer” honor
LITCHFIELD PARK, Ariz., June 4, 2014 – — Entrepreneur and author Nadine J. Larder is passionate about small business and marketing–particularly smart marketing. A strong believer in delegating tasks, the founder of PrinterBees gets the most from her marketing efforts by utilizing technology wherever possible. Larder’s creative and insightful ideas about how to use her Customer Relationship Management (CRM) software have pushed her to a level of success that garnered her Infusionsoft’s Small Business ICON Award for Lead Nurture and Conversion, presented April 24th at Infusioncon in Phoenix, Arizona.
Once a year, Infusionsoft executives cast their votes to select a small business that demonstrates most effective use of the company’s CRM (customer relationship management) software. According to Infusionsoft, “Winning this award has quickly become the aspiration of many small business owners, as well as an inspiration to many others.”
“Entrepreneurs from around the world submit applications detailing their successes, business strategy, metrics and their small business’ story,” according to the Infusionsoft website. “The applications are rigorously reviewed and scored based on performance in sales and marketing criteria, in addition to integration and creativity using the Infusionsoft application.”
This year, Larder’s intuitive blending of marketing and technology got her noticed.
“Marketing is rules-based, quantifiable, and an essential part of keeping your business viable through every stage of its life cycle–it’s like food for your business,” Larder says. “That’s what I love about it. It combines creative input with tactical knowledge, and the result is something you can measure, analyze and use to make your business sustainable and more successful.”
Nurturing and converting leads, in particular, are Larder’s favorite marketing past times. “I think it’s because, in life, I’m such a big believer in cultivating and nurturing relationships—trying to understand how I can serve the people around me and what I can do to assist them—it makes me enjoy what I do so much. The gift really is in the giving and serving,” Larder explains.
“It’s really no different when you’re nurturing a business customer relationship,” she adds. “With print marketing, email marketing, ads, social media participation, blogging, websites, etc., it’s a chance for a relationship to happen and for people to get to know you and your brand. It’s a way of saying, ‘This is who I am, and this is what I can bring to our relationship.’ When they are ready to do business with you, they have a sense of who you are, what you stand for, and how you can help. It’s all about building trust.”
“Infusionsoft’s marketing automation software makes it easy to organize all the facets of customer and prospect communication,” Larder continues. “I am completely fascinated with the limitless possibilities it offers a small business who takes the time to think about who they want relationships with and what they have to offer those people. I feel small business should automate their follow-up because they care about their customer experience, not to mention the fact that it makes the follow-up happen. That in itself makes it ingenious and essential.”
Larder also delivered a presentation at ICON14, “Personalize Your Nurture Campaigns to Convert More Business,” crafted to impart the secrets of her CRM success to attendees of this popular small business conference.
These and other secrets of Larder’s success can be found in her new book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.” The book is available for purchase on Amazon for $14.95.
About Nadine Larder Nadine Larder has more than 25 years’ experience in generating effective results that feed the bottom line, including sales training for large corporations, building up a real estate business and eight years running her own company, an online “one-stop marketing shop for small businesses.” She is the recipient of Infusionsoft’s 2014 Small Business ICON Award for Lead Nurture and Conversion. Her first book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business,” was published in April 2014, with a release date of June 1, 2014. Larder resides in Litchfield Park, Arizona, with her husband and five children, living with the effects of fibromyalgia and the insatiable thirst to help people discover their purpose and live the lives they were meant to live.