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Resources

This section is dedicated to resources and tools that help me and can help you with your small business.

One of our greatest secrets is Infusionsoft. It’s an amazing tool and putting it to work in your business will have dramatic results.

To manage our social media channels I use Buffer.  Buffer allows me to schedule my social media posts so I’m aren’t spamming the people following my feeds by posting at once.  Buffer allows me to schedule our posts, so I can set them and forget them.  Using this tool has been a huge source of leads and referrals from our social networks.   The biggest convenience with Buffer is that you only have to log in to Buffer to post, no more signing in to every account to post.  Just set it in Buffer and it will go when it’s scheduled to go.

We also get some help with our social media channels to make sure they stay current and have a steady flow of information.  Our secret weapon for social media is $99 Social.  They manage our social media outlets above and beyond what we do in house to make sure we are always adding value to our social media outlets.  Social media isn’t optional anymore and keeping up with it is a challenge for any small business owner.  At $99 a month, I’m more than happy to budget it in and get it off my list. Imagine not having to worry about social media, at at the same time staying consistent with it.  It’s what every small business owner needs to keep up.  Here’s how to reach them. It’s worth every penny and they cater your social media messages to match your business. Love this company and what they do for small business.

Ring Central was one of the first tools we implemented to handle our phone lines and get a business line set up.  Ring Central provides us with a professional way for customers to reach us, including having extensions and professional greetings.  It adds a level of professionalism to the business that can’t be described.  It’s an excellent tool!

Live Agent is a ticketing system we have in place to help us keep track of thousands of customers and orders.  Until we had Live Agent as a way to track our work flow, it was a hot mess.  We were dropping balls, loosing files, disorganized and lacked any sort of process for handling our influx of business.  Without Live Agent, we wouldn’t be able to serve our clients effectively.  It’s a great tool and I highly recommend it.

Graphic Designers are as essential to a small businesses as attorneys are in a court room.  PrinterBees has an amazing team of graphic designers on staff to help with any design project.  It’s best to find a designer you can work with over and over so they get to know you and what you’re looking for.  For the book I had two designers help me and without them, the product would not show nearly as well.  I had a cartoonist, Andy Nortnik, who I highly recommend do the drawings and I had our senior designer Lisa Norton handle creating the book cover.  I hope you agree that the two of them did a great job.  It wasn’t something I was capable of doing to the par I needed it to be.  I am a graphics designer and design graphic images for our website regularly, that doesn’t make me qualified to design a book cover.  Use a designer, you’ll be glad you did.  The results are outstanding.

 

 

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