Choosing a domain name for your business is something that should be done with careful consideration. I’d like to offer some tips on how to choose the right domain name, and avoid a domain name disaster.
1. Rememberable: Your domain name should be a word/name that is easily remembered if you were to say
it to someone in passing.
2. Spelling: Your domain name should be easy to spell and not require a trip to the dictionary to find your website. If you have a psychology business, you may want to leave the word “psychology” out of your domain name, it’s one of those words that requires many to stop and think about how to spell it. I speak from experience, spelling “psychology” stumps me every time and I typically spell it wrong a couple of times before I get it right. Don’t make people “think” when typing in your domain name. Make it super simple…stupid simple.
3. Short: Your domain should be as short and sweet as possible.
4. Not too generic: If you look at websites like “cars.com” or “books.com,” you know what these sites are generally about, but what are they really about? Cars…what kind of cars? What about cars? Repairing cars? Insuring cars? In the book “The 22 Immutable Laws of Branding,” the author gives example after example of how and why generic sites aren’t nearly as successful as sites like Amazon.com. This book is a great read and filled with so much valuable information about branding. One of my favorites!
5. Descriptive: Your domain name should be something VERY relative to your business. A word that describes what you do or what your business is about. Get creative with it.
6. Do your homework: The best way to do “homework” on the right domain name is to check the Google Keyword Tool. Plug in different words that describe your business and Google will provide a list of 100 of the most searched terms related to that word. Knowing what people are typing in the search engines will help you name your site according to what people are SEARCHING for. Isn’t that all that really matters when it comes to a website-getting traffic…relevant traffic? Having a domain name that matches the search terms people are searching for helps your SEO rankings substantially.
Let me know if you have questions about this or wish to learn more about how to choose the right domain name for your business. You can find me on Twitter @nadinelarder