I am pretty obsessed with Google Analytics, which is kind of strange with my right brained “artsy fartsy” personality. I surprise myself at how much I love to analyze data that helps me measure results. I can see what’s hot and what’s not, simply by paying attention to our website traffic/Google Analytics.
According to everything I see as of late, along with everything I read and study about small business, social media is a big hot button for business owners right now. Getting “likes” and “followers” as well as subscribers and connections is no easy task, not to mention keeping up on posting and contributing. Talk about overwhelming!
Any small business owner/entrepreneur who embraces technology and social media is doing their best to stay on the cutting edge and drive traffic to Facebook, Twitter, Google+, and LinkedIn. It’s a mad rush to absorb it all, and often feels like attending the school of hard knocks or the school of… “well, that didn’t work”.
An effective method of driving traffic to your social media outlets is through good old-fashioned postcard marketing. People will ABSOLUTELY “like”, “follow” or “tweet” on any of the social media networks, when there’s something in it for them.
Most Important To Your Social Media Marketing Success:
Your social media outlets need to provide valuable information that is both relevant and current if you want people to “hang around” once you get them there. There’s not much value in someone following or engaging in your social media outlets if the person doesn’t actually read the content because it’s not interesting, out of date, or completely irrelevant.
Research shows that people who “like” you on Facebook or follow you on Twitter want special treatment, privileged information, along with special offers seen as a “perk” in return for being involved with your social network.
Great Article: Awesome Tools To Improve Your Twitter/Facebook Game.
Getting People To Your Social Media Outlets:
Postcard marketing, flyers given out at checkout, share buttons on your articles, and QR codes on all of your printed materials, are all pieces of an effective social media marketing campaign. Postcard marketing should always include a QR Code allowing people to easily “scan and save,” “scan and like,” “scan and follow,” or “scan and subscribe”. A QR Code is the absolute fastest way in to someone’s phone or to a connection on social media. QR codes are essential to any marketing campaign on printed media.
Make sure your website offers a link that takes people to your Facebook and Twitter along with any other social media outlets you utilize for marketing. You have to make it easy for people to join you on the social media path, the easier it is, the more likely they are to do it.
Developing a postcard campaign that directs people to your social media sites also means you can mail less frequently when you’re successful in your efforts to drive people there. Not to mention the benefit of two way communication on social media when you engage people in that fashion.
Pssst….Make sure your social media links are imbedded in your email signature at the bottom of your blog posts, and on all of your printed material. Remember a QR Code is the fastest way IN to a cell phone/contact list or to a social media connection from anything printed. Include QR codes EVERYWHERE you have your name or branding, these codes can be scanned on computer screens too! It should definitely be on your business card!
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You’ll find more information on social media as well as “Everything I Know About Small Business” in the book “The Secrets I Share With My Friends.” You can find it on Amazon!