I’m always looking for new ways to promote PrinterBees on the Internet as the best small business marketing company on the planet. I want to do it in ways that won’t abuse my marketing budget while getting the most bang for our buck. I watch our website traffic closely and note where it comes from so I know what’s working and what’s not. There’s been a significant jump in traffic/business since using these no cost ways to increase web site traffic and business. So it must be time to share!
Get involved with Twitter, the “twitterverse” is huge and there are millions of people on Twitter consuming and looking for information, clicking links, and forwarding information along. Twitter is a great way to distribute relevant content, communicate with customers, make announcements, and build relationships. The best part…it’s free! The only thing required from you is the commitment to participate and “tweet” regularly. What’s “regularly”….Regularly means several tweets per day if you really want to have an impact and get a lot of followers.
Check out tools like Buffer that make it easy to schedule and stagger tweets, so your tweeting consistently and at the same time not spamming your Twitter followers. That’s the worst, seriously don’t do spam, it will get you nowhere fast! Buffer is the only way I’m able to stay on top of our Twitter feed. Please follow ME on Twitter and have access to great information for your small business.
Facebook! This may seem obvious, but having a Facebook page and using your Facebook page are two totally different things. The only way people will “like” your page is if you invest your time in it, keep it current, and more importantly, relevant. Pay close attention to the pages you “like” on your own page and why you like those pages. Think about how and what they communicate to you. Use pages that are successful and popular as an example of how to communicate with a Facebook fan base. Join PrinterBees on Facebook where we post FB exclusive promotions and awesome tips on how to grow your business, improve marketing, etc. PrinterBees on Facebook
Blog more! Keeping your blog up to date gives your audience a reason to return, gives people a chance to get to know you, and shows that you “know your stuff!” One blog post a month isn’t enough to have people return for more. Providing valuable insights and information related to the needs of your business audience encourages return visits, creates customer loyalty, and customer retention.
NOTE: There’s a big difference between providing information and selling stuff on your blog. It’s okay to “sell” and promote on your blog occasionally, but it shouldn’t be the main focus. Not sure what to blog about…keep a notepad with a list of questions you receive daily from customers as you do your job. Write blog posts responding to those FAQ’s, especially if you see a trend. Remember, if one person has the question, chances are, so does someone else and it makes for great content.
P.S. There’s also great ideas for what to blog about in this magazine, so make sure you subscribe!