Is there anything more important than your image and your brand as you build and establish your small business? I think not! That’s why it’s so important to hire a graphics designer as soon as you possibly can to help you get your brand in order. It’s been more than seven years for PrinterBees and we’re still getting our identity straight as we continue to establish ourselves and evolve. And…we have a team of designers on staff, so it should be easy for us, right? It’s NOT! By any stretch of the imagination.
I know I’m not supposed to be telling you this as the founder/owner of the business, but I promised to share the secrets I share with my friends. The kind of secrets we discuss over coffee. This would be one of them! It’s a huge challenge.
Sometimes you need an outside perspective and a fresh look, which is why a graphics designer can help you find and create your identity. A senior designer will help you find your fonts, establish a color scheme, create a good tagline, help with a logo and can establish an identity for you. Having a solid identity will give you direction and make it easy to make marketing decisions, because it’s all already been set up and decided.
The best example I can give you how we approach it at PrinterBees. We have a specific shade of yellow we use, we have a set of fonts that are standard and we are currently in the process of changing and updating our marketing messages on our marketing. Our updated marketing message will be on everything as it’s reprinted. Our services have evolved from being a printing company to being a full-service marketing company that offers everything a small business owner would need in a marketing department. We’ve grown to be so much more than a printing company. Our tagline has to evolve with it and we did that with the help of a graphics designer.
“We hired an outside designer with a fresh perspective to help us evolve and find ourselves.”
Every business needs a graphics designer to help establish an identity and I encourage you to find one you can work with over time to help you establish an identity for your business. Make sure to check the resources page of the website for recommendations.